Why Use Us For Google AdWords?

Because every dollar matters.

Google Adwords is a great way to drive traffic to your site. However, if your campaign is not handled correctly, it can get expensive in a hurry. At allySites, our goal is to manage your Adwords campaign so that you get the highest return on your investment. You want your ads to get results and there are many variables that contribute to the success of your Adwords campaign. Creating an affordable ad that speaks to your target market is not as straightforward as it may sound. Before we dig into what makes a successful campaign, let’s get familiar with the acronyms and terms that are commonly used in the world of search engine advertising.
 
  • Pay Per Click (PPC) - An internet marketing method where advertisers pay a fee each time one of their ads is clicked. Google Adwords is a form of PPC advertising.
  • Cost Per Acquisition (CPA) and Cost Per Sale (CPS) - Both refer to how much your business pays in order to get a desired response. It can be a response that generates leads such as, filling out a form, signing up for a newsletter, receiving a free trial, or by making a sale.
  • Return on Investment (ROI) - ROI is the only way to know if your marketing efforts are paying off. It is a mathematical formula that tells you whether you are making more money than you are spending on the ads. The basic formula takes the revenue that resulted from your ads, subtracts your overall costs, then divides that number by your overall costs.
  • Quality Score -  Despite its importance, quality score can be a difficult concept to understand. Basically, the higher your quality score, the less you will have to pay per click. Google uses several criteria to determine the score, including the quality of your keywords, ads, and landing pages. Read more about quality score here.
  • Clickthrough Rate (CTR) - The number of clicks an ad receives divided by the number of times it is shown.

What are our secrets to a successful Google Adwords Campaign?
 
  • Keyword Grouping - The ad shown should match the keyword being searched. Creating keyword groups based on similar types of keywords related to your product improves a PPC strategy. Our allySites digital marketing team will organize and group keywords for a more relevant ad, resulting in a higher quality score. This will give your ad more opportunities to appear as often as possible. In addition, the more you break up your ads and keywords into themes, the easier your campaigns will be to monitor and optimize for SEO.
  • Keywords - There are broad match keywords, phrase match keywords, exact match keywords and negative keywords. Why does all of this matter? The type of keyword match used will have a big impact on how many people you reach. All of these match types have their place. Our experts will help determine the best keyword match. Perhaps it is not just one, but a combination of different keyword matches at different times. Correct match type selection can mean the difference between a profitable campaign or one that loses money.
  • Testing - The importance of testing different variations of an ad cannot be overstated. People will respond differently to an ad based on the image, the headline, text color, text formatting or the call to action. Sometimes just a simple change will double your conversion rates and lower your cost per acquisition. Testing variations of an ad is an integral part of our Google Adwords strategy at allySites. Our streamlined testing approach will quickly determine what ad gets the best results without wasting valuable time.
  • Analytics - Access to proper metrics is essential to managing your Adwords account. Knowing what a searcher does after clicking on your ad allows us to make informed decisions about how to improve your ad based on actual results. For instance, do they make a purchase or submit a contact form? Through our experience and expertise in analytics, we can easily use this information to fine-tune the strategy.
  • Local - Although you may be thinking globally with your Adwords campaign, don’t miss out on the local market. The local market is huge. People constantly use their mobile devices to search for something geographically close. Our digital marketers will target your ads to appear in local searches. Take our word for it, local PPC advertising is something you do not want to miss out on.

The allySites Advantage - It’s not just about who we know—it’s what we know
 
  • Experience -  When everything is right, Adwords can work exceptionally well. Although it may appear to be a simple form of advertising, Adwords has layers of complexity that are far from simple. The numbers, statistics, and reports that are part of an Adwords account are valuable tools in the right hands. With Google Adwords certified staff, allySites has the expertise to effectively use those tools. We know what it takes to run a successful paid search campaign.
  • Resources - The digital team at allySites has a collective wealth of knowledge that includes in-house web design experts, web programmers, content writers, and marketing professionals. Every detail matters, from the images and written content on your landing page to the user experience and responsiveness of your site. All the components of your online presence must work together seamlessly to present your business in the best possible light. In other words, it doesn’t matter how great your ad looks, you can’t have a great Adwords campaign without a great website. When visitors land on your site there should be no doubt as to what they are to do next. We can help make sure your website has been designed with your business goals in mind. We also have specialized software and keyword data sets that we use to maximize the efficiency of your Adwords campaign. The right people, the right tools and the desire to understand the important elements of your business are what makes allySites the right choice.
  • The Local Advantage - Using Google Adwords in Southern Middle Tennessee and Northern Alabama is one of our strengths at allySites. It is where we live, work, and play. Our friends, neighbors, coworkers, and local business owners are also our clients and customers. We share many of the same values. This is a definite advantage when it comes to knowing what people are searching for and keywords that are relevant to the local area. Even online, it still comes down to relationships and trust.

A well-managed campaign will pay for itself. At the end of the day, it’s about growing your business and your success is ours. When you are ready to run a Google Adwords campaign that gets results, give us a call, we know just what to do.

Learn more about Google Adwords in our article Adwords For My Local Business