8 Reasons Why You Should Use Us
To Implement Your Facebook Marketing

It is a well understood fact that social media is a powerful marketing tool. With over 2 million users on Facebook alone, great opportunities await for your business to be discovered, to grow and to thrive. Social media is constantly evolving and Facebook is no exception. So how does a business owner keep track of all the changes and still have time for running a business? Let us help. At allySites, we live and breathe social media everyday—for our clients’ businesses and our own. Here are 8 ways we can help raise your Facebook marketing results to a new level.

Visibility 
Your Facebook business page deserves to be seen. Unfortunately, most people will never see your posts, let alone visit your page unless a proactive approach is taken. Our team can increase your page’s visibility through regularly scheduled posts that encourage user engagement. We will also make sure your Facebook page presents a message that is cohesive and linked properly with your website and other digital platforms.

Goals
Without setting some clear and definable goals it can be hard to know which direction to go. We can help you identify exactly what you want to accomplish and then set reachable goals. Here are a few examples of some possible Facebook marketing goals:
  • build brand awareness and acquire new customers
  • encourage people to visit your website
  • increase page likes, shares, and comments
  • get people to come to your physical store location
  • get people to come to an event

Strategy
Once we have some goals in place, we will design a strategy to help you reach them. A well-thought-out strategy is essential for any marketing campaign. By implementing a step-by-step plan within a set time-frame, there will be no question as to what to do next—similar to navigating a route on Google Maps. The following elements can all be used to create an effective strategy:
  • Scheduled posts - planning what to post, when, and for how long
  • Call to action - creating a clickable link that engages users. i.e. find out more, enter here for a giveaway, sign up for our newsletter
  • Promotions - contests, giveaways, discounts and coupons
  • Boosting and/or promoting posts
  • Running a Facebook ad
  • Experimenting with different audiences

Audience Discovery
True success lies in understanding your audience. Think about your current customers. Even though they may appear to have nothing in common, look a little deeper and find their similarities.
  • Are the majority of your customers men or women?
  • Do they tend to be within a certain age group?
  • What do they care about?
  • How does your offer relate to them?
  • Why should they care?
These general observations all help to determine who your ideal customers are and what they are about. This is not an overnight process, getting to know someone takes time. However, when it comes to building a strong Facebook community, the time spent learning about your audience will reap big rewards. allySites can guide you through the process and fine-tune your audience using targeting options including:
  • Custom Audiences—a customer list made up of your existing customers.
  • Lookalike Audiences—a list of new people who are likely to be interested in your business based on common qualities they share with your existing customers.

Content Creation
What will you share? Keep in mind that consumers buy what has value to them. Giving value to your target audience should be the golden thread that runs through every post. We will help implement and schedule posts that contain relevant content including interesting tips, news, promotions, pictures of your products, etc. The possibilities are endless. Here are just a few ideas of content we can create for your Facebook posts:
  • Video - With our in-house videographer, creating a high-quality, professional video is a snap. To find out just how powerful video content can be, read The Power of Video.
  • Images - A picture really is worth a thousand words. Our photographer can provide you with original eye-catching images so stunning you will want to hang them on your wall. Plus, you won’t have to deal with the frustration of getting your images the correct size. We’ve got it covered.

Our team of experts can help create engaging posts and keep your social media presence fresh. We will also optimize your Facebook posts with relevant keywords so that your posts will show up at the right time and place—when people are searching for information and answers about a product or service your business offers.

Community
Social media is all about connections and interacting with one another. Actively managing your community involves hearing what your audience has to say and responding in a timely manner. This helps build strong relationships and generally leads to a larger, more engaged audience. Whether it is creating a like-minded group, making a podcast or having a contest, we can help you come up with ideas of how to nurture, strengthen and build your community.

Analytics
How will you measure success? Facebook Insights provides invaluable information that can be used to monitor and adjust your marketing efforts such as:
  • What posts are getting the most attention?
  • Who is engaging with your posts?
  • When is your target audience online?
  • What devices are being used?
  • Other pertinent information regarding the growth of your page.

Our expert team at allySites is well-versed in the language of analytics and can easily translate this information into practical steps that can be taken to improve your marketing efforts.

Ongoing Support
Who will manage it all? Keeping people aware and excited about your brand is a continual process. Your marketing strategies should evolve as your company grows and changes. The experienced team at allySites is continually researching new developments and trends in social media. This knowledge will keep your marketing efforts strong and effective.

Don’t let your Facebook marketing efforts get lost in the news feed—be seen and get results. Allow the experts at allySites to take the wheel. Your Facebook business page will outshine the competition in no time at all.