Website Content Ideas

You should break down your website content into the following five categories; Costs, Comparisons, Problems Solved, Best of and Reviews. We call this CCPBR. By following these categories, you will address the most common questions people search for on Google about your types of products. The more content you provide on your website, the higher you will rise in search results. The content should be original, transparent and address our CCPBR approach.

How to achieve good content is not complicated. It is already in your head. The difficult part is translating what you know onto your website. Start writing down every question you receive and put the questions and answers on your website. This process keeps your website fresh with new content, and search engines favor websites with new content. Search engines like content that is researched and answers questions. Another trick to developing content is to write down the five reasons potential customers that know you exist don't buy from you. This process can be a brain teaser at first but once you have those written down, ask yourself, “Are those addressed on your website?” If not, start writing the answers down.

People want to know what products cost, which means you need to address that topic on your website. We understand not all products have an exact price because there are variations in the product or service. In that type of situation, address what affects price and how the price is determined. Business owners often feel like putting product prices on their website is giving the recipe of the secret sauce to your competitors. The secret is out; they already know your prices. Don't you know your competitors' prices? So you have no reason not to explain to buyers online, how prices work. The last reason prices need to be on your website is that  “no price” means a large expense to your shoppers. Have you ever looked at a menu and saw Market Price beside the crab legs? We know that means expensive. You don't want your customers leaving your website because you appear expensive when in reality you are very competitive.

The next subject to address on your website is product comparisons. You don't want to make your website visitors go to your competitor's websites for this information because they may not come back. By comparing products on your website, you retain your future customers on your website. Start by answering the comparison questions shoppers ask you every day. People ask us regularly during due diligence to explain the difference in our website product and our competitors. Have you had a customer ask, "If you were me, which would you choose?" That is where you should start with comparison content for your website. Be sure to list your strengths and weaknesses because shoppers know you have both. They expect you to be honest and transparent.

The third subject to address are problems your products solve. This can also be viewed as solutions you offer. Everyone that uses Google or Bing at some point types in How to... We encounter problems every day, and instead of asking people for answers, we search for them. Think about why your product exists? Why do people buy them? Why are they the best products? Then start writing content on those subjects.

Our digital customers a lot of times balk at the idea of developing a “best of list” for their website. We understand this initial reaction, and we reacted the same way at one time until we realized our potential customers are looking for this type of content. Your potential customers are always searching for the best restaurant, the best chainsaw, the best grill, the best dress, etc. Don't list your company as one of the best because you obviously will look bias. Your website should demonstrate why you and your products are the best because of the content you have provided your visitor. By offering the Best of lists, you are achieving transparency which we all expect when shopping online.

The last content topic you need to address is Reviews. If you haven't read a review in the last year, you don't use the internet. We all read reviews of places we plan to eat or stay, and of products, we plan to buy. Statistics show that 88% of online shoppers trust reviews as much as personal recommendations. You need to ask your customers to review you on Google and Facebook. Then ask for permission to post their reviews on your website. Be specific when asking for reviews. Ask about each type of product you sell. Your website will perform better in search the more specific you are with your content.

We understand creating content takes a lot of time and is not easy. Start by using our CCPBR approach to breaking down content opportunities. You will win new customers using this method. We are here to talk about your strategy and to help put you in the right direction. 

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