Digital Services As one of the most experienced and well-recognized digital marketing companies serving Huntsville, AL, we know firsthand how important it is to stay relevant in the digital age. Our background tells the story. The first print edition of the Exchange magazine rolled off the press back in 1980 and the digital version, www.Exchange931.com, was launched in 2010. Growth and change have been a continuous process within our own company. Staying focused on our mission of “connecting people with the information they want” we continue to evolve and move forward, stretching the boundaries of the digital world. Through our collective and extensive experience as a print and digital marketing firm, advertising agency, and graphic design company, we have the expertise to create a strong and engaging online presence for your business. With services in website design, video production, online brand management and digital marketing, we can help your business attract the attention it deserves. Our highly skilled digital services team can also research and provide strategies for search engine optimization (SEO), search engine marketing (SEM) and content creation for your website. Strategies that are guaranteed to get results. This way you can focus on what you’re best at—running your business.
Website Design Every business has different needs. There is no such thing as a one-size-fits-all approach when it comes to designing websites. allySites is a website design company that recognizes the importance of creating a reliable, multi-functional website as unique as the company it represents. Our designs enable you, the website owner, to keep your content up-to-date and make changes without having to rely on a programmer—saving you money. We also offer a great solution for media companies wanting to power their own classified ad websites. This software, designed by a publisher for publishers is a complete end-to-end management software system. Visit our webpage Classified ads website for details about this one-of-a-kind custom solution. Today, simply having a website is not enough. Besides good design and functionality, every successful website needs to have the following capabilities: 1. Responsiveness. Since nearly 60% of online searches are conducted on mobile devices, it is essential that your website function properly on all devices including laptops, tablets and mobile phones. 2. SEO. Search Engine Optimization (SEO) is the art of making sure your website can easily be found by search engines, especially Google. For your website to perform well in the long run, a thorough understanding of SEO is essential. Design elements, appropriate keywords, site structure and content are all contributing factors that can affect your ranking—determining if and when your website comes up in search results. 3. Content creation. Content is what attracts visitors to your site. Quality content that provides useful and relevant information is a must, paired with an ongoing strategic plan for content creation.
At this point, all the necessary components of a website might seem overwhelming but don’t worry, it’s all in a day’s work at allySites—it’s what we do.
How do I know what kind of content I need? Check out our Content Ideas.
Video Services Recent statistics have indicated that one minute of video is worth 1.8 million words! To say video is more powerful than the written word is an understatement. Small business video marketing is growing faster than any other marketing tactic. What was once a marketing technique used primarily for expensive tv commercials, is now within reach for all businesses, regardless of their marketing budget. When you are ready to get started with a professional marketing video production company, look no further. With a full-time videographer on staff and top of the line equipment, allySites is ready to create the ultimate video for your business. Read more about the game changing power of video marketing in our article The Power of Video.
Online Brand Management In this age of information, managing your online representation is becoming more important every day. People are searching for information and that information is easy to find. Information about your company, your history, your product, your customer reviews and more. As a business owner, it is important to stay informed about what people are saying. It also allows you to control the conversation, as it relates to your business. allySites has a software that can help keep you up-to-date and manage the information that is out there. This information includes: 1. Online reviews. No company is immune from online reviews. Public review sites such as Google, Yahoo, Yelp and dozens of others make it easy for customers to share their experiences, good or bad. By monitoring these reviews, you can respond to any unsatisfied customers quickly and hopefully turn them into happy customers. You can also take advantage of positive reviews by sharing them on your website or social media outlets. 2. Directory listings. There is nothing worse than having a customer try to contact you at a number that is no longer in service, or through an invalid physical or website address. Search engines also take accuracy into account when ranking your site. Our software summarizes the information about your company listed in online directories like Yahoo, TripAdvisor, Google, Merchant Circle, Yellow Pages, Zomato and others. Necessary corrections are then made resulting in consistent and correct listings across all online directories. 3. Keywords search performance. Are you appearing in search results for your key products? If not, why? We track your keyword results over time so we can determine which keywords are working and areas that need improvement. 4. Competition monitoring. How do you compare to your competitors? Our software compares the reviews of your top 5 competitors. This is a great tool for measuring the strengths and weaknesses of your competitors and to gain insight into what you could do differently in your own business.
Staying aware and being proactive about your comprehensive online presence adds credibility to your business and alerts you to any potential problems that could negatively affect your company. For a more in-depth look at online brand management read this.
Digital Marketing Once your website is launched it’s time to start spreading the word. This is done through various digital platforms. 1. Social Media Marketing. Social media is an open door for your company to reach millions of potential customers through word-of-mouth marketing. Sites like Facebook, Twitter, YouTube and Instagram are all avenues where you can spread your message. Through a personalized approach, our team of social media experts will help engage your prospects and customers—building your audience and your brand. 2. Search Engine Marketing. Search engine marketing targets specific audiences using paid advertisements that show up in search engine results. Keywords are the foundation of search engine marketing. The first step in implementing this approach is to research keywords that relate to your business, item or service. These are words that people would type into the search bar when they are looking for something you sell. Think like a customer here. This tactic offers you the opportunity to pay based on clicks—you only pay for each click through from the advertisement to your website. From research, strategy development to keyword selection, our team at allySites manages the entire process—start to finish. 3. Email campaigns. This is a powerful marketing avenue that is often overlooked and underutilized. Email has a few key advantages over other marketing techniques. First of all, it is direct communication between you and your customer. Secondly, it is instantaneous and facilitates a quick response—think 24-hour sale. Using innovative automation technology, allySites can create email campaigns that drive results over the long term. Find out more about the important role email marketing plays in your business here. 4. Content Creation. Content rules—quality content that is. We create content that your potential customers want—so much that they are willing to give you something valuable in return, such as their email address. The importance of great content cannot be overstated. It affects everything—your search engine rankings, your overall image and even future customer loyalty. Make content creation a priority and you will reap the benefits for years to come.
FAQ What is Google AdWords and how will it help my business?Find Out Here
Our software makes it easy to add and edit photos on your website. You can add a photo with two clicks. If you don't have time, we will do it for you. You can upload beautiful full screen images or entire galleries. You have control over the look and feel.
Create a menu in only a few minutes. We can create the menu for you or you have the abiltiy to do it. Our menu functions allows you to add photos, descriptions and prices of each item you sale. Restaurant owners love the simplicity of our software. It allows them to change prices quickly without doing a lot of work. Don't have time? Our customer service team is always ready to help.
You can create custom coupons on your website with two clicks. This is a great way to drive repeat and new website traffic. Your coupons can be set to expire on a certain date or run indefinitely.