How Long Should A Website Take?

The time it takes to build and launch a website directly relates to the purpose of your site. A simple website can be up and running in as little as 4 weeks, whereas a complex e-commerce website can take months, depending on multiple factors including the volume of merchandise. Most websites will fall somewhere in between, averaging 12-16 weeks. However, in order to estimate a realistic time-frame, you must first determine exactly what you want your website to do for your business.

What is the purpose of your website?
  • Establish credentials - A professional website adds credibility to your business. People who have heard about your business from another source will almost always check out your website first. A simple, attractive website that gives a clear sense of what your business does, is a sure bet for a memorable first impression. This type of website also gives your business a solid online presence. It is not only a great introduction, it is a golden opportunity to create interest and curiosity in your company. Here are a few examples of this type of website Walton’s Southern Table & Norman Furniture.
  • Generate new leads -  A website can also serve the important purpose of gathering information about qualified prospects. This goes a step further by asking your visitors to do something—fill out a form, sign-up for a giveaway or newsletter, request a catalog or ebook—and yes, there is an ulterior motive. Information provided by your website visitors is invaluable in establishing and maintaining future relationships. The information gathered also opens up the doors of communication and facilitates the implementation of additional marketing tactics such as email marketing. A website that generates leads can be extremely beneficial for real-estate companies like Richardson Home Finder.
  • Education and customer support -  A website can serve the purpose of providing consumers with information they want and need. This type of website utilizes quality written content to the fullest measure. It is a place consumers can frequently visit for information about the latest updates, trends, tips and techniques, troubleshooting and much, much more.  SEO (search engine optimization) is a key player in getting your website to come up early in search results. In-depth written content provides the keywords and relevant information that search engines want. Check out Fayetteville/Lincoln County Chamber for a website that provides a wide range of useful information to its visitors.
  • Sales - If the purpose of your website is to sell your products online, your website will need to integrate several key features including SSL(secure sockets layer), a shopping cart, and a payment processor to facilitate transactions or purchases. The process of creating an online store is time consuming and detailed. The images and descriptions about each and every product must be individually loaded. It is also really important that your site is user-friendly and product links come up quickly so that purchases can be made effortlessly. Advanced Technical Sales utilizes this type of website and makes shopping for specialty electronic parts a breeze.

The overall purpose of your website will inform all your website design and development decisions. Page tabs, links, images, text, and overall design of the site should all come together cohesively to serve the goals of your website.

What do I need for my website?
Every project requires materials. Whether it is gathering the ingredients for baking fudge brownies or buying materials to build a garden shed—items have to be collected before you can begin—this applies to websites too. Once you have determined the purpose of your website, it is time to gather the information. Here are a few things you will need:
  • Company logos
  • Images
  • Text - This includes text for the About Us section, product descriptions, image descriptions, and anything else you want to say

What if I already have a website and want it redesigned?
This can be a timesaver if you plan to use the same content. However, if you launched a website when your company was new, chances are a lot of changes have taken place and your website is in need of some serious updates. If you want to create a new logo, now is the time to get that done. It is also a great time to add new images and videos. Once again, the time-frame depends on the type and complexity of the website.

How to get your website launched sooner rather than later.
Clear communication between you and your designer/developer will make the process run much smoother and faster. Identify your needs—what you want and when you want it. Even if your expectations are unrealistic, getting them out in the open is a good starting point for establishing the overall scope of the project. Find a few examples of websites that you really like. This helps define abstract ideas that are hard to put into words. The design team will provide a mock-up of how the pages will look. There will be several opportunities to make revisions. However, be aware that revisions can slow progress down to a crawl. Timely communication is essential during this process.

When it comes to the actual launching of a website, the number one cause for delays is incomplete content. If you have certain content you want on the site, make sure you have provided your designer with those files. This includes images, logos, fonts, and other items used for company branding. Gathering or creating the content for your website takes time. If you need help with professional photos, videos, written content, or branding, the team at allySites can help create all of these elements. In other words, be prepared—know what content will be needed and have it ready.

When you are ready to get your website up and running, give allySites a call. We have some of the top website designers and developers in the region. From Nashville, TN to Birmingham, AL, you won’t find a digital services team more eager and qualified to build or redesign a website that is tailored specifically for your business.